That year, Claudio Fantini's parents Antonio and Fiorina purchased a beach club on Cervia beach, providing umbrellas and lounge chairs for their guests. Among the guests was singer and showgirl Carmen Villani. In the 1960s, people went to the beach to laze in the sun and enjoy the sea. Time passed slowly, and in the evenings, a stroll… ice cream was still a luxury. Or they would stop to sing in front of a bonfire on the beach, or they would make "rustide" with the fish they caught.